捆绑
Product strategies include positioning exactly, building brand and developing culture of Chinese traditional festival; Price strategies include descending discount and discount return. Place strategies include complete marketing and flatting marketing channel; Promotion strategies include seizing gifts, network and various activities.
产品策略包括对产品的准确定位，努力打造品牌、树立品牌效应以及注重对传统节日食品文化的挖掘和发展；定价策略包括打折递减和折扣返还这两种比较常用的策略；渠道策略包括发动全体员工进行全员营销和尽量保持营销通路扁平化；促销策略则主要包括将传统节日食品根据消费者需求与其它产品进行适度捆绑以及通过网络和各种活动进行促销。