If anything, based on a rational allocation of capital, R&D should now be consuming less resource.
事实只能是，基于资金的合理分配，现在研发应该消耗更少的资源。
2
Of almost 500 big businesses recently surveyed by McKinsey, a consultancy, 34% expect to spend less on R&D this year and only 21% think they will spend more.
The proportion of brands that consumers trust fell from 52% in 1997 to 22% in 2008, according to Y&R, an advertising agency, and traditional forms of advertising are becoming less effective.