The topic men cheating on women was inspired by Dino Risi's 1963 classic "I Mostri" ("The Monsters") and Italian actor Vittorio Gassman's swaggering playboy mannerisms.
WSJ: Silence Is Golden in 'The Artist'
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"Philanthropy used to be seen as an extra, " Risi observes.
FORBES: Leadership
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It appeals to executives, Risi says, because it lasts only one day, it's conveniently located in Washington and it's attended by administration power players like Rahm Emanuel, who opened the conference last year.