Siano's chips can receive both satellite and terrestrial signals--an unusual combination that will eventually make the network more affordable, Ironi predicts.
FORBES: Tuning In Mobile TV--Chinese Style
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Alon Ironi runs Siano Mobile Silicon, an Israeli firm that makes the specialty TV receiver chips that receive signals encoded using the unique Chinese standards.
FORBES: Tuning In Mobile TV--Chinese Style
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Siano's Ironi predicts the technology will be as popular in China as it is in Japan, where 10% of the population, or 12 million people, regularly watch mobile TV.