In 2002 Nissan launched what has proved to be a successful joint venture in China with Dongfeng: it has become the leading Japanese brand in China, now the world's most important car market.

Whereas MOMs tended to be used only by large and leading-edge companies, Web services has enlarged the market considerably.

Even at the low end of expectations, it will be about HK$1 more than leading fast-food outlets often pay—a good guide to market conditions—so many poorly paid people will get a boost.