BAT Korea is aiming to use the new product to expand its share of the Korean market's lucrative super-premium segment, which saw double-digit growth last year.
People have their own specific style and taste, and at the super-premium and luxury level, they want to always be different and they are willing to pay for that difference.
人们有自己独特的风格和品味，在超高价格和奢侈品层面，他们总是希望与众不同，并愿意为这种不同付钱。
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Kraft has launched a new pizza called DiGiorno Ultimate, in an effort to lift its DiGiorno brand of frozen pizzas into what it calls the "superpremium" category.