“Brand is becoming more and more important,” says Joanna Seddon, chief executive of Millward Brown Optimor.
“品牌正变得越来越重要，”Millward Brown Optimor首席执行官乔安娜?塞登(Joanna Seddon)表示。
2
Ms Seddon argues that strong brands allow companies not only to increase their revenues and margins but to deploy capital better and gain ancillary advantages.