Both Soltesz-Benetton and Kournikova filed suits against Penthouse for violation of their rights of publicity.

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While licensed products from these celebrities have been on store shelves for decades, this new iteration of celebrity licensing actually replicates and can expand upon the original work of celebrities, which casts a spotlight on the murky legal environment of publicity rights that is worth exploring.

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In that case, the Ninth Circuit Court of Appeals considered whether publicity rights that arguably passed under the Will of Marilyn Monroe were valid and could be exploited.

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