In their commercials, Duffy "Duke" of Castlebury, Jay's treacherous golden retriever, repeatedly tries to sell the secret recipe to the highest bidder.

Only a few KFC executives know the second secret recipe and they have all signed confidentiality agreements to keep the recipe as secret as the Colonel's Original Recipe.

One of them, named Dennis, waxes especially lyrical about his takeout dinner, specifically the 11 herbs and spices that make up the chain's famous secret recipe.