I think more customers probably prefer a softsell.
我想更多的顾客大概更喜欢软推销。
《柯林斯英汉双解大词典》
2
The"hard sell"(rational appeal)and the"softsell"(emotional appeal)are two basic representational means in the advertising discourse.
“硬卖”（理性诉求）与“软卖”（情感诉求）是广告语篇的两种基本表现手段。
3
Despite the cleverly disguised anti-Chinese sentiment in the low-key softsell propaganda , William exposes his bias when he resorted to the standard rant about the Chinese.