Ledsinger's predecessors did okay a campaign to get Comfort Inn owners to buy Serta mattresses.
FORBES: The Motelier
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Tiger Woods sleeping in more strange beds than a Serta mattress technician is not funny.
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The stock was halved earlier this year after the company cut its full-year outlook, citing increased competition from rivals Simmons Bedding and Serta.
FORBES: Going To The Mattresses: Tempur-Pedic Buys Sealy To Fight Rivals