While we can't put an exact dollar amount on what this tactic generated revenue-wise, it is clear that it has made it much easier for our sales people to close sales.

Xfire made a wise decision in hiring an AD sales person early in its lifecycle to help educate advertisers about the Xfire service and value of the AD spot.

He said GM is stressing profit over sales, and isn't likely to change its strategy simply to keep the title, which he said wouldn't be wise over the long run.