If over-designed, they can be more artistic than motivational, obscuring the salesmessage.
如果设计过度，它们会更富艺术性而非激发性，模糊了销售信息。
2
But did you know that having a graphically-driven website can actually DISTRACT your visitor away from your salesmessage?
但这样的网站会把用户的注意力从销售信息转移到图片中。
3
Use images and graphics that support your salesmessage. - Keep animation, blinking text, and scrolling text to a minimum. They distract the reader from focusing on your text.