You’ve put in a couple years of dedicated service, and in this time frame you’ve managed to befriend your boss.
你已经全心全意地投入了多年的服务,在这样的背景之下,你尽你所能去和你的上司交朋友。
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Make it about what your boss already wants: Don't position your web 2.0 idea as a social media initiative; frame it as your initiative to support your boss's goals, in your boss's language.