Hyperbole and understatement are two chief rhetoricalfigures in English language.
夸张与含蓄陈述是英语中两种主要的修辞手段。
2
Until now, unfortunately, most researches on ads still remain at the phase of consumer psychology, traditional verbal rhetoricalfigures and their translation in the ads.
但至今为止,很多对广告的研究都只是停留在广告与消费者心理,广告中语言修辞格的分析与翻译等等。
3
It's as if a gap has opened up, a gap between the official argument of and the rhetoricalfigures or the metaphors, Milton's elaborately construed language, which he USES to illustrate that argument.