Change the idea and pattern transformation requires significant changes in behavior, behavior in a large extent by the recognition and reward system effect.
改变观念和模式转变需要具有重要意义的行为改变，行为在很大程度上受承认和报酬制度的影响。
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Eran Eldar, of University College London said: 'This effect of mood should be useful whenever different sources of reward are interconnected or possess an underlying momentum.
If the influence is limited, point-to-point promotion effect is not effective, and there will be some users to take attention to cancel the attention, really big enough merchants to obtain the reward?