Because companies would have deducted this newly expensed investment over time anyway, they will effectively pay back any short-term tax savings and Treasury will eventually recover most of its revenue loss.

FORBES: Obama Offers Business A Tradeoff On Taxes

Producers make the case for discrimination: consumers may benefit in the short term from lower prices, but in the long term the loss of revenue to brand owners will discourage them from investing in their brands, or from competing fiercely with other brands.

ECONOMIST: Parallel imports