James Whitson, a director of Rettie, said despite 65% of the web visits originating from overseas, those who viewed the property and noted interest were Scottish-based businessmen.

BBC: JK Rowling: Author sells Merchiston house in three weeks

Andrew Rettie, secretary of the Scottish Games Association, the body which decides the length of the tree trunk used in tossing the caber, says that the average Highland games attracts a mere 3, 000-4, 000 people.

ECONOMIST: Tossing away the caber | The