On the panel, Koedinger, a co-founder of Carnegie Learning, confirmed the point when he talked about how once he and his team had brought their research-informed product to market, the majority of the market incentives encouraged them not to improve the product along its ability to help students learn.

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Second, because they spend too much time trying to gain access to government incentives, would-be entrepreneurs spend too little time in studying the market for the new product that will ultimately determine the success or the failure of the product.

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