In the case of the Mazda3 with SkyActiv and I hereby declare a fatwa on that cheesy bit of marketing the pleasures are threefold: First, the car utterly exceeds expectations, insofar as it actually approaches in the real world the fuel-economy numbers ginned up by the Environmental Protection Agency test cycle.
WSJ: 2012 Mazda3 i Grand Touring Review: It Really Moves the Needle (Not the Gas One) | Rumble Seat by Dan Neil