Procter & Gamble has a Corporate Innovation Fund which offers big rewards for high-risk ideas that succeed.
宝洁有一项企业创新基金,该基金用于奖励获得成功的大胆创意。
2
The article cites the global giant Procter & Gamble as an example, saying a real innovative company should develop an innovation culture and use it as a primary tool for success.
文章以全球巨头宝洁公司为例,称一个真正的创新公司应该发展创新文化,并将其作为成功的主要工具。
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Procter & Gamble has a long history of unusual marketing.