But before the American release of the game, the character was re-christened in honor of Mario Segale, landlord of a warehouse owned by Nintendo America, to whom he reportedly bore a physical similarity.

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Having re-Christened it iTunes Ping, or just Ping, Apple now says the service has more than one million users who can view what music their friends are playing or streaming, and can create profiles for themselves.

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Back in 2010, when everyone else was talking about the Ryder Cup, Mr Sargeant was heading off on a summer tour meet local public sector workers, taking with him a statement he'd called "Your Services, Your Say" but that back then, some re-christened "My Money, My Way".

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