But rather than dedicate the proceeds of the stock offering to fixing the company's challenged business model, its board has decided to use a third of it to repurchase stock.

At the end of the Inception phase, the stakeholders agree that the project is feasible and that the business case for the project is achievable if the project proceeds as planned.

That small number Wei quoted would presumably fund business with an online storefront and a small amount of goods, which could be sold for proceeds to pay the loan and buy more wares.