Here "It" means the formalizing the process of re-using templates, design patterns or any other assets from IBM's previous successful customer engagement etc. in defining business process models.

"Essentially we're challenging the public to teach response groups what they need and want re: social media engagement in a very real sense and then to put it all to work," said a written release.

Driving forces cited in the study include increasing life expectancy, elimination of pensions, economic uncertainy and re-visioning of later life towards purpose and social engagement.