This is the time in the process when, for example, you need to tell your client that you won't condense all the content at the top of a web page simply because they believe the "above the fold" myth.

Above the fold (768 pixels high), it shows a large screenshot, tagline, value proposition, call to action, client list, videos and short feature list with images.

When product details are above the fold, it is very unlikely that the users will scroll down the page.