The group's economic spokeswoman Susan Davey said money should be set aside to promote the county as a destination for "booze cruises".

BBC: Northumberland council in 'booze bus promotion' row

In the new university landscape, as the fees market develops in England, it might not only be "booze cruises" heading across the English Channel - a bachelor's degree from continental Europe could be the next big bargain.

BBC: Students could be tough customers

If this were the mainland, you might find hourly booze-cruises around the harbour.

BBC: Vietnam's prison-island paradise