The copyright protection of character is different from publicityright. Character generally is fictional, but publicityright deals with the real person especially the celebrity.
角色的版权保护同公开权是不同的,角色一般是虚构的,但公开权针对的则是真人特别是名人的形象。
2
He's not averse to publicity, of the right kind.
他不反对宣传,只要是正当的。
《柯林斯英汉双解大词典》
3
The right of publicity means the right that the name, image or other attributes are commercially used.