How he integrates these lives is the subject of the At Work feature in this issue, written by Caroline Waxler and edited by Larry Reibstein.
FORBES: Sidelines
2.
While companies typically slash sales and marketing budgets during tough times, some studies have suggested they would do better to turn up the advertising volume, says Reibstein.
FORBES: Magazine Article
3.
"Companies with enough cash to boost spending on marketing can use a bad time as a period in which to focus on gaining more market share, " Reibstein says.