Based on the previous research works, we pursued an in-depth research on advertising decision between complementary goods enterprises by using game theory and economics of information theory.

Shortly after winning an award, an advertising executive doing research on depression said, "Without my depression, I'd be a failure now; with it, I have become successful."

With advertising, publishing, research, consulting, and blogging street cred in the Enterprise space, she brings two decades of experience to bear on our own business model reinvention.