But when a man neglects his primary responsibility and allows himself to act on an instinctive attraction - even in his thoughts - he has already violated his marriage vows.

The research shows that we can even believe that the brand has an attitude towards us, so we develop tight “primary” relationships with it that are on a par with marriage and kinship.

Kang says the primary problem with the brokerage process "is that the decision on marriage is more in the hands of Korean men rather than with the women themselves."