Burberry's change of marketing strategy to make a product available as soon as consumers see it on the fashion show did not turn out to be as effective as expected.

This top-down conception of the fashion business couldn't be more out of date or at odds with the feverish world described in Overdressed, Elizabeth Cline's three-year indictment of "fast fashion".

Its true test will be avoiding becoming just another fashion trend that, eventually, went out of style.