The behavior and psychologyofconsumption alienation consumption is that losing subject status during the consumption experience.
消费异化表现为消费主体在消费活动中失去主体地位的行为活动及心理体验。
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The micro-factors that are direct reason of bubbles involve : disorder of market, immature psychologyofconsumption, herd behavior, speculation, and otherwise.
Under this kind of situation, consumer's choice behavior of international brand became more complicate, and consumer's psychologyofconsumption became more difficult to grasp.