But for many people, the alternative to a politicaladvertisement is not a policy seminar, but a beer commercial.
FORBES: More Campaign Spending Will Strengthen Our Democracy
2.
Interactive Brokers founder Thomas Peterffy made a splash in October 2012 when he ran a self-funded politicaladvertisement on several major television networks.
FORBES: Thomas Peterffy
3.
Voters are more likely to respond to a friend's political urgings than to a television advertisement or a flyer, according to Mr Obama's strategists.