Psychologicalpricing tactics is that enterprises induce the purchase of customers in order to enlarge their own sales volume according to customer's purchasing psychology.
心理定价策略是指企业根据消费者的购买心理，诱导消费者的购买来扩大市场销售量的一种定价策略。
2
We offer a new asset pricing model based on two irrational psychological tendencies of investors-over confidence and over pessimism-which are proved pervasive in financial markets by many authors.
我们基于两种较为常见的非理性心理现象(过度自信和过度悲观)建立了一个新的资产定价模型。
3
It derives from psychological principles, focusing on the influence of human behavior on the decision making and asset pricing.