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It is a step up from the shoppable magazines that have become all the rage of late.
FORBES: Burberry Lets You Shop While You Watch Its Campaigns
It was a first-of-its-kind, uninterrupted, shoppable film experience that culminated in a live-action event in New York.
FORBES: Target CMO Jeff Jones Reveals Insights Behind Big Holiday Marketing Push
The stores are the sleekest, most shoppable and most profitable retail operation, period.
FORBES: What's Next For Apple Stores
shoppable:
shop +? -able
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