Although we talked about Vitamin D and sunlight, it can make a huge difference in how you feel if you go to a tanning salon to get some light on your skin.

As previously noted, in our research we were able to get people to decrease tanning intentions after thinking about death when we led them to believe that pale skin is in fashion.

Tanning. Tanned skin wasn’t seen as a necessary beauty treatment in American society until the last 20 years or so, with the exception of the taxidermy community.