The fresh outbreak shows that this was a mistake, says Cesario Ramalho, who runs a 35, 000-head ranch near Brazil's border with Paraguay.

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"If I had done something like that and we had lost the game, I would not have been allowed to go home, " Santos manager Muricy Ramalho said.

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With 20 years experience in strategic and executive communications, Ramalho has previously held similar positions in major global corporations, including Siemens and the RWE Group, and is responsible for driving business growth through the mechanism of communications.

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