Creative ideas not only produce their own instruments of survival as time and circumstances demand, but permit the substitution of new forms for old under the pressure of changed circumstances.

The prime minister, Yasuo Fukuda, will come under huge pressure to water down the ideas before he submits them to the Diet (parliament), as part of an economic plan, in June.

So in the face of all the pressure society places on guys - and guys place on themselves - what can you do to fuel a positive body image? Here are some ideas.