Remember, you can always change course. You can always change your aim, but if you haven't fired yet, what's the point of aiming?

There are multiple telemedicine platforms, both open-source and commercial, that aim to reduce unnecessary referrals and improve quality of care at the point-of-care.

I gather that what you want is a fairly symmetrical pattern, more dense in the middle than at the edges, probably centered a bit above the point of aim.