The airline reckons a recent promotion designed to push consumers to book via handsets and the web led to bookings in the “hundreds of thousands of Malaysian Ringgit” range during a single day.

So I sent a message to my French publisher, asking him to arrange a book promotion in Paris to justify a trip over there.

But if you landed a work promotion, published a book or appeared in a movie, champagne bottles tend to appear alongside lavish praise.