Retaining the Portuguese character of the Company’s brand and quality service as the basic concept and its differentiating mark has been the main driver of TAP strategy in most recent years.

Mark Mandel, a father in Chicago, says his family previously bought infants’ Tylenol and Motrin drops on the assumption that the branded products were of better quality than generics.

This hangover not only leaves its mark on the dearth of top management for the industries, but also rears its head when it comes to the quality of its universities' leadership and tutorship.