In most cases, these products or services otherwise need to be purchasedby the project and therefore have a real financial value to the investee.

Managers, shareholders, and lenders may all have different informationabout the value of a real or financial asset, and it may be many years beforeall the information is revealed.

But don't get us wrong, FriendFeed's financial success (or lack thereof) is only one way to measure its real value.