However, relying on email solely for this kind of promotion can turn the channel from a premium revenue producer into just a discount channel.

Premiums from these products made up over 80 per cent of the insurance industry's total premium revenue in January through October, according to CIRC data collected by NSBO.

It will help to main a relative steady growth of insurance premium revenue to keep a higher settlement interest rate, but the continuous ideal effects still need to be further observed.