I had to come up with something evocative that would kindle their desire to pursue high performance on their own terms, something each team could use to come up with their own highway or pathway.

Iceland's power is trapped in Iceland, and if there is something poetic about the idea of trapped power, there is also something prosaic in how the Icelanders have come to terms with the problem.

There is only one advice in this situation - come to terms with the situation and eat what is given until something more ideal screws up.