Hasbro's brands include Playskool, Tonka and Super Soaker as well as board game mainstays Milton Bradley and Parker Brothers.

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Jules started her career as industrial designer for technology companies, and was subsequently a senior executive for large brands such as Keds, Stride Rite and Playskool.

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All dressed up in Playskool aero pieces and available in Life Savers colors, the 500e feels like the big-kid toy the Fiat 500 always wanted to be, with an otherworldly electric hum to go with its whimsical aesthetics.

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