Squires, a serial entrepreneur based in Chagrin Falls, Ohio, previously cofounded Findaway, a company that made digital audio book players called the Playaway (see story about the Playaway here).

FORBES: Fighting Obesity In Kids With A Cool, Affordable Gadget

If you're a marketer looking to convince customers that the simple audiobook is a quagmire of convoluted and confusing technology, you get the Playaway, an audio player and audio book all in one.

ENGADGET: Playaway - the digital audiobook for people who hate digital technology