Razorbill spent a low six-figure sum on the print version and is planning a first print run of 50, 000 copies.
WSJ: Enhanced E-Books: Blowing Up the Book
2.
During a conference call with the developer last October, Razorbill's editorial team puzzled over how to include music and video without committing copyright violations.
WSJ: Enhanced E-Books: Blowing Up the Book
3.
He approached Ben Schrank, president and publisher of Razorbill, a Penguin young-adult imprint, who liked the idea of a novel that could be spun into an interactive, multimedia app.