It requires people to reconstrue improper behavior to make it less improper, to frame it in a different way to make it more palatable.
FORBES: 'Moral Decoupling:' How Consumers Justify Supporting a Tarnished Brand
reconstrue:
From re- +? construe
英汉双解词典包含3185865条英汉词条，基本涵盖了全部常用单词的翻译及用法，是英语学习的有利工具。