Ford's director of sales analysis, George Pipas, acknowledged the concern, but said Ford is proceeding cautiously.

FORBES: Autos

Expect more SOPAs and PIPAs, more ACTAs hashed out in secret, and much, much more lobbying on behalf of Hollywood and the music industry to clamp down on the inevitable.

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"People now have acquired a mindset that over the next four or five years gas is going to be more expensive--it doesn't matter how much more expensive, just that it is, " says George Pipas, a Ford Motor sales analyst.

FORBES: Short Memories