Pinkwashing is a portmanteau word which combines "pink" and "whitewashing". The term is most often used to describe various forms of cause marketing,
权威例句
1.
She tells CNN that her group believes the KFC campaign is based in "pinkwashing" -- putting a pink, cancer-awareness ribbon on products that are bad for health.
CNN: Activists call foul on KFC bucket campaign
2.
It is our sincere hope that Avon and other companies steer clear of pinkwashing and that Avon use its considerable power and brand recognition to be a true leader in prevention, as well as in early detection and the search for the cure.
FORBES: Pinkwashing: Researchers Take On Avon In Breast Cancer Battle